Advertising

Sample Query Letter

Getting your photographs or ideas into the market place can be daunting at times. However if you follow these basic rules you could approach magazines or editors to help get your work published.

Photofocus (old site)

Copyright Scott Bourne 2002 - All Rights Reserved

If you want to get a book, calendar or similar project published, you’ll need to write a query letter. Rather than tell you how to write one, I thought I’d include a sample letter I wrote. You could use this format to pitch everything from magazine articles to long-term book projects. Use it as inspiration to write your own letter.
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Your Name

Address

Phone

Email

DATE:

Dear PUBLISHER: (You should find out the name of the person who reviews query letters and address this letter to that person by name.)

There are more than 10,000 members of the US Lighthouse Society and approximately 50,000 members of various state and local lighthouse societies. More than 10,000 American businesses have the word “lighthouse” in their name. There are approximately 250 national, state and regional lighthouse societies and another 500 lighthouse clubs. There are thousands of web sites devoted to lighthouses and…

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Advertising Photography

Just completed my first client advertising image for Coca Cola. I went with an African theme choosing Table Mountain from Cape Town as my backdrop. Used some cans to create the shantytown and imagery you see in the collage.

I added the tires as a composite in Photoshop and then photographed and added the glass and can of coke. As you can see it needs some additional work with the glass masking, which I will cover in another post. How to remove background from glass. There are a number of different application that I use. I will be using OnOne Perfect Mask to do this edit.

W6A2_Ernstzen_D_FinalImage

 

I had a few lighting issues as well which can be sorted out using a dulling spray to remove some of the highlights and harsh hot spots you can get from photographing metal.

Let me know what you think and any suggestions and comments are always welcome.